Locally-grown AssuredPartners teams up with the Magic to expand their insurance brokerage services across the region and beyond

The Orlando Magic announce AssuredPartners, leading insurance brokers in the U.S., as a “Champions of the Community” (COTC) partner. The Orlando-based company teams up with the hometown team to expand their presence across the region and beyond with a focus on its expertise and resources in insurance brokerage services. The partnership makes AssuredPartners the exclusive insurance broker of the Orlando Magic.

AssuredPartners (AP) becomes one of the team’s nine COTC partners. These partners represent a unique tier of brands with a shared commitment to the Central Florida community. Magic COTC partners include AdventHealth, AssuredPartners, City National Bank, Florida Blue, Kia, L3Harris, PepsiCo, ThreatLocker and Walt Disney World. 

“The Orlando Magic are thrilled to bring in one of Orlando’s own and welcome AssuredPartners to the COTC family,” said Magic CEO Alex Martins. “As two Central Florida born and bred organizations, we look forward to continuing to build our vision together. We’re excited to see this partnership flourish through a collective commitment to the great city of Orlando.”

As a COTC partner, AP is extending their impact in the Central Florida region by supporting a variety of programs and initiatives to benefit the local community through AP Cares. AP Cares is AssuredPartners’ dedicated program committed to serving the communities in which they operate.  AP has established the ‘AssuredPartners Community Assist,’ where for each Magic assist during the 2024-25 season, AP will donate $10 to Who We Play For, whose mission is to eliminate preventable sudden cardiac death in the young through affordable heart screenings, AED placement, and advocacy initiatives raising awareness for sudden cardiac arrest prevention. Other AP Cares community components include an annual joint employee service project and AP’s support of the Magic’s charitable arm, the Orlando Magic Youth Foundation (OMYF), including the OMYF Open Golf Tournament and the Orlando Wine Festival and Auction benefiting the OMYF.

“Partnership is at the core of our values, making our partnership with the Orlando Magic a natural fit. Both of our organizations strongly believe in serving, supporting, and uplifting our community,” said AssuredPartners CEO Randy Larsen.  “Being recognized as part of the Orlando Magic Champions of the Community (COTC) underscores our commitment to making a positive impact through AP Cares and our “AssuredPartners Community Assist” program.

Other key partnership aspects include the AssuredPartners brand affixed to the bottom of the center hung scoreboard for an “always-on” brand integration, digital branding throughout Kia Center for all events, social media exposure in support of the AssuredPartners Community Assist program, and the rights to utilize Magic player imagery throughout the team territory.

“This partnership is a strategic step in building our brand presence and visibility to reach residents and business owners across the region to provide them with best-in-class asset protection, business solutions and advice with unparalleled service,“ said AssuredPartners CMO Liz Thrailkill.

AssuredPartners will also become the official partner for the Magic’s other entities— the Osceola Magic, the Magic’s NBA G League affiliate and the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL's Tampa Bay Lightning.

In 2011, AssuredPartners was established to provide its customers with an insurance partner that advocates for their specific needs. Today, it is one of the leading insurance brokers in the country and a global brand with more than 10,000 employees spanning the U.S., U.K. and Ireland. AssuredPartners specializes in navigating risk and protecting assets into the future.